Being a realestate agent and all, she was clearly an expert. I've had a client sit next to me and instruct on the placement of elements. I once took screen dumps of leading multi-national websites and drew a grid on them to show logo proportion - then did the same for the client's site to demonstrate that his logo was already the right size. Track 7 " Listen to your clients" Chorus "Sometimes, just maybe, they might be right" On Apr.21.2007 at 11:40 AM I agreed then and I still agree four years later and when I show the case I always credit him with that comment. He was right, all of my designers agreed. Track 6 "Give the logo some breathing room"Īs a final comment before approving our work, the Chairman of the insurance company said " Make the logo bigger". Track 5 " Make the logo readable" Chorus "Size isn't everything"įor some reason sizing logos for websites causes all considerations of clear space to be discarded. It was printed in black on a dark green and barely visible. Same client, different brochure with a six inch wide logo on a standard size brochure. The designer then wedged it in at the last minute. I said to my client, I am a designer, I know what happened, this piece was headed to the printer when someone said "Whoa, this piece doesn't have our name". Upon closer examination I saw the company logo wedged between the edge of the card and the photograph at an apologetic size. My favorite example was a direct mail piece that was well designed with engaging headline and imagery. Several years ago I conducted a communication review for a large insurance company. In this case, LIFE TAKES is placed as a read through to the VISA logo yet the tagline is larger. Track 2 "Don't stick things on the logo" Chorus "It isn't a magnet" In this campaign the tagline has been set in the CHASE logotype font and runs the width of the ad. Several track possibilities inspired by the following examples: As I thought further an entire CD began to emerge. "Make the logo appropriately sized in relation to other elements on the page". My first thought would be to change the lyrics to: I love this song, it reminds me of a Spinal Tap song about size. Well, visit Goode Design for your logo embigification or gigantification. but now you want to buy one of our products. Now we're able to put microscopic logos in the actual text and the end customer is hypnotized into buying the product. Thus, Goode Design is able to give the client a regular sized brochure or billboard design, but the logo actually enlarges upon light refraction. Like a sponge in the presence of water, when light is reflected off of the Clients' corneas, the logo actually becomes larger. With our new patented Logo Gigantification Process (LGP) We're able to create elastic logos that actually enlarge in the eyes of the client. We've begun making the logo actually LARGER than the media on which it is printed. However, We at Goode Design have come up with a solution for Perpetually Small Logo Syndrome or PSLS for short. We as graphic designers need to convey how logos, like technology, gain coolness and presence that is inversely proportionate to the size.
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